Founded in 1990 by Robert Lim Go, Prince Retail Group was formerly known as Prince Warehouse Club, Inc. as a chain of retail and wholesale stores based in Cebu City, Philippines. Prince opened their pioneering branch at the North Reclamation Area by converting a warehouse into a store with a single cash register initially selling glassware, kitchenware, plastic ware, and other household items. A year later, due to growing demand from customers, Prince Warehouse Club expanded into selling grocery items, gaining a wider range of customers and wholesalers.
After three years, in 1993, they opened their second store at A.C. Cortes, Mandaue City in Cebu, building a bigger store. It was again a successful venture and was later assigned to Robert’s brother, who is now separately and independently managing the Prince Warehouse Club – Mandaue group chain of stores.
In an effort to continually uphold even higher customer satisfaction, Prince Retail Group’s (Prince Warehouse Club) Sari-Sari Store Society (SSS) was organized, which soon became instrumental in empowering sari-sari store owners who shopped at Prince to grow and be competitive in their neighborhoods where they opened shop. It is now known as the Prince Royalty Program.
In the next few years, other programs to uplift the livelihood opportunities of customers were created to further improve the services that Prince offers to its customers. Over the years, the company also expanded its product lines to include furniture, appliances, school and office supplies, garments and footwear, and many more to complete its whole range of products.
The Prince Retail Group of Companies vision is
OTOP – ONE TOWN, ONE PRINCE.
We serve the base of the pyramid of the Philippine market, which comprises of more than 85% of the population. These underserved communities are the Filipinos who need our products and services the most. We offer to them the right and quality products at affordable prices in a convenient and comfortable shopping experience. With our affordable prices and personalized customer service, it is our vision to make a significant and sustainable positive impact in the lives of every Filipino in every town in the country.
The Prince Retail Group of Companies’ mission is
TO SERVE THE UNDERSERVED.
We exist to provide significant value to every Filipino we serve – through more affordable, acceptable, and available products for their everyday consumption and use, with a distinctly personalized service to delight every customer in town.
We uplift the lives of the Filipino community through entrepreneurship and livelihood opportunities to improve their way of living.
We impact the cities and towns we are in by boosting the local economies and enhancing Filipino urban and rural life.
To date, Prince has rebranded to become PRINCE HYPERMART and is known to be a one–stop shop known for its wide variety of affordable Grocery/Supermarket, General Merchandise, and Department Stores items with various added services for customers in town. Thriving on a strong commitment to serving the Filipino market, Prince continues to offer affordable prices for the quality merchandise they sell in any city, town, or municipality they are located in.
With the well-educated and driven second generation, the founder’s children now occupy key management positions in the organization. The Prince Retail Group has since then, transitioned from the traditional to the dynamic, modern, and professional corporation they are today, which is now mainly composed of young professionals driven to expand their footprint in the Philippine retail industry. Prince Hypermart stores are now using unique green technology, and the organization upholds the “Base of the Pyramid initiative”, which focuses on serving Filipinos at the grassroots level in urban and rural areas; those economically located at the base of the pyramid.
Today, Prince Hypermart is present all over the Philippines with stores in Luzon, Visayas, and Mindanao; mainly focused on underserved rural and island regions around the country.
As the Prince Retail Group of companies continues to grow and expand, it upholds the empowerment of its total workforce through a strong adherence to its values and commitment to render the best and most personalized customer service while being a household name for quality affordable merchandise to the communities they serve. As one of the fastest-growing retailers in the country, Prince Hypermart continues to widen its reach to every Filipino in every town to achieve its ultimate mission of serving the underserved.
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